Fonts
can be one of the most fun and creative aspects of the design
process. But fonts can also be one of the most problematic areas
of printing. Some type faces look fine on your screen, but look
terrible on the final product. Here are a few ideas to help you
ensure that your fonts look good in print.
Include All Fonts
Since there are so many different fonts available, we can't
possibly have duplicates of all of them. In order for your job
to print smoothly, please include a copy of all screen and
printer fonts used in your artwork.
Font Selection
There are literally tens of thousands of type faces in use
today. They range from old standards like Helvetica to
outlandish designs like Chicken Scratch. Even though you may
want to get really creative, the first rule of fonts is
legibility. Don't let your message get lost because people can't
read it.

In addition, be sure to choose the right font for the job.
You may be itching to use your favorite artistic or fun font,
but ask yourself if the font really fits what you are
trying to say. In general, stick with Times, Helvetica or Arial
(or similar) for your body copy. Art fonts should be used
sparingly, and only on areas of emphasis like headlines or
callouts.

With so many type faces to
choose from, you may be tempted to use a wide variety on your
project. As a rule, you should try to use as few fonts as
possible. Your readers need consistency, and using a lot of
different typefaces on a flyer or postcards can create
confusion. Additionally, artwork that utilizes 15 different
typefaces has a much greater chance of technical and printing
problems than a file that uses only 3.
Font Colors
In general, body copy should be kept to black or white (on a
dark background). If you are going to apply color to some text,
experiment with different shades find a combination that is
readable and visually appealing. Pay close attention to your
font color as well as any background color or photo.

Safe Fonts:
Below is a list of fonts that we consider to be "safe." In other
words, jobs that use these fonts generally print without many
problems. Feel free to make use of other fonts that are not on
this list, but be aware that this may increase your chances of
problems. |